Today, in the competitive B2B landscape, organizations must contend with reaching the decision-makers who are information-fatigued juggling a hundred different information streams. Forrester indicates that over 68% of B2B buyers prefer self-educating online before interacting with a sales person. This makes a B2B demand generation funnel and a strategic ABM lead generation blueprint a necessity for long-term growth.
At Demandify Media, we assist businesses in closing this gap by integrating data-informed strategies with account-based marketing (ABM) for the construction of high-value demand pipelines.
The Importance of Demand Generation in B2B Marketing
The goal of demand generation is to increase brand authority, trust, and targeted interest among potential customers, not to gather sporadic leads. Every phase of the buyer journey is covered by a robust demand generation funnel:
Awareness: Using instructional information to draw in the appropriate audience.
Taking into account: Using individualized resources such as guidelines and case studies.
Decision: Using offers, consultations, and demos to turn prospects into clients.
