Account-based strategies have started to enhance the B2B lead generation funnel by personalizing and creating efficiencies in the acquisition and nurturing of potential business opportunities. Instead of chasing accounts wide and far like traditional approaches would, account-based strategies focus communication and resources as though each target account were its own market to maximize resources to accounts with the highest chances of converting. Why Account-Based Strategies Matter B2B marketing has crossed the traditional boundaries of the B2B horizon as a result of advancing technology and the increased demand for personalized communication. Account generation strategy that dials-in value focus accounts and aims to sell…
Author: Dhritiman Das
In today’s fast-moving digital world, email marketing has evolved far beyond just sending out bulk newsletters. Businesses are now looking for faster, more targeted ways to connect with their audiences. Among the most effective solutions is the edm blast — a highly focused, mass-distribution email that’s carefully crafted to create immediate impact. While traditional email campaigns still have their place, they often lack the precision and urgency that modern marketing demands. Understanding EDM Blasts vs. Standard Email Campaigns What Are EDM Blasts? An EDM (Electronic Direct Mail) blast is a large-scale, one-time email sent to a carefully segmented audience with a single…
Companies did not experience sales growth using broad advertising. New promotional messages get ignored. Precision advertising is now the preferred marketing strategy. It is the key to obtaining the desired results. Unlike mass marketing strategies which focus on the result, precision marketing seeks to reach the defined target audience. They have the best chance of achieving a desired result. The qualified leads are generally the most desirable. Understanding the Shift from Mass to Precision Having more ad views is a common perception from people who do not understand marketing strategies. Mass advertising works on the premise that more is Better. Studies have…