Finova How to Create Ideal Customer Profiles for Effective ABM Lead GenerationBy Dhritiman DasNovember 20, 20250 Account-Based Marketing (ABM) is not about targeting any arbitrary account.It focuses on the precision of account targeting. This is where…
Finova How to Use Automation to Scale B2B Demand Generation EffortsBy Dhritiman DasNovember 20, 20250 Automation is quickly changing how businesses think about B2B demand generation. With the right tools, companies can spot, reach, and turn…